According to the wikipedia –

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition

Or in simple words –

Logo is your identity

A logo serves many purposes and helps a business in many ways in creating awareness among the masses. Some of the important points are below, which try to answer so many questions related to logos –

  1. To explain your company name
    If your company name contains the company name, the logo can serve as a visual clue for the general public in identifying your business name.
  2. A logo is helpful in attracting more clients– Feedbacks and surveys conclude that some clients look for a well- defined company and “look and feel” may be one of their criteria for making a purchasing decision.
  3. To convey that you are reputable– a logo and professionally printed material show that you are committed to both your business and it to your client.
  4. To be more memorable- 40% people better remember what they see than what they hear or read. So to have graphics associated with your business, and keep those graphics consistent, makes you more likely to be at the forefront of potential clients mind when they need your goods or services.
  5. To explain an unusual line of business–  if your business is nontraditional or in a hard- to-explain Industry a logo can help to clarify exactly what is that you do.
  6. To differentiate you from your competition– a well-designed logo can have many suitable meanings and can tell the story of how you do business including the special practices that make you stand apart from the competition.
  7. To stand out in your field– a well-designed logo and identify system can put you far above the competition especially when paired with the strong marketing program.
  8. To comply with expectation– in Some industries logo just expected in the creative services industry especially having a logo in an industry standard.
  9. To show your commitment– do it for the sense of personal Pride that it will add to your practice.

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What else you think about a logo, please let us know in comments.

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